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Vaccine hesitancy approaches

Vaccine hesitancy approaches

Vaccine hesitancy approaches

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The Hesitancy Spectrum - Defining the Doubt

  • Vaccine Hesitancy (WHO SAGE Group): A delay in acceptance or refusal of vaccination despite the availability of vaccination services. It's a complex, context-specific issue, varying across time, place, and vaccines.

  • The '3 Cs' Model: A framework to diagnose and address hesitancy.

    • Confidence: Trust in the effectiveness and safety of vaccines, the system that delivers them, and the motivations of policymakers.
    • Complacency: Low perceived risk of vaccine-preventable diseases, leading to vaccination not being seen as a necessary preventive action.
    • Convenience: The physical availability, affordability, and accessibility of vaccines.

SAGE "3Cs" model of vaccine hesitancy

⭐ Vaccine hesitancy exists on a continuum, from passive acceptance to active refusal. It is not a simple pro- or anti-vaccine binary.

Causes & Concerns - The Why Behind the Worry

Determinants of vaccine hesitancy are multifactorial, often stemming from a complex interplay of influences. Understanding these root causes is key to addressing them effectively.

Contextual InfluencesIndividual/Group InfluencesVaccine/Vaccination-Specific Issues
* Misinformation & media* Knowledge, awareness, & beliefs* Vaccination schedule complexity
* Religion, culture, gender norms* Personal past experiences (AEFI)* Mode of administration (injection pain)
* Trust in health system/providers* Perceived risk of disease vs. vaccine* Cost or access issues
* Influence of leaders & peers* Heuristics & cognitive biases* Trust in vaccine safety & efficacy

Communication Strategies - Making the CASE

The C.A.S.E. model provides a structured, empathetic framework for addressing parental concerns about vaccination. It focuses on building trust and delivering clear, evidence-based recommendations.

📌 Mnemonic: To win the 'CASE', be empathetic and evidence-based.

  • C - Corroborate: Acknowledge the parent's concern as valid.
  • A - About Me: Describe your role as a knowledgeable, caring professional.
  • S - Science: Briefly present the scientific data.
  • E - Explain/Advise: Give your explicit recommendation.

⭐ A strong, unambiguous provider recommendation is the single most important factor in overcoming vaccine hesitancy.

This approach incorporates Motivational Interviewing (MI) principles (📌 REDS):

  • Roll with Resistance
  • Express Empathy
  • Develop Discrepancy
  • Support Self-Efficacy

High‑Yield Points - ⚡ Biggest Takeaways

  • Use a presumptive communication style (“Today, your child will get their shots”) over a participatory one.
  • The CASE model is a key framework: Corroborate concerns, share what you know About yourself, explain the Science, and Explain/advise.
  • Acknowledge and validate parental concerns to build trust; do not be dismissive.
  • Clearly message that the risks of vaccine-preventable diseases are far greater than any vaccine side effects.
  • Emphasize community benefit (herd immunity) and the physician's own trust in vaccines.

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