Qualitative study designs

Qualitative study designs

Qualitative study designs

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Qualitative Designs - The 'Why' & 'How'

  • Goal: Explores the 'why' & 'how' of decisions and behaviors, not just 'what', 'where', or 'when'.
  • Data: Non-numerical, descriptive data from interviews, observations, and focus groups.
  • Core Methods:
    • Phenomenology: Focuses on the lived experience.
    • Grounded Theory: Develops a new theory from data.
    • Ethnography: Studies a culture/group in their natural setting.
  • Endpoint: Reaches "data saturation" when no new themes emerge from data collection.

Key Limitation: Findings provide deep, contextual insights but are not generalizable to a wider population.

Core Approaches - The Four Flavors

  • Phenomenology: Explores the "lived experience" of individuals regarding a specific phenomenon.

    • Goal: To understand and describe the essence of an experience from the participants' point of view.
    • Method: In-depth interviews, personal writings.
  • Grounded Theory: Develops a new theory that is "grounded" in systematically collected and analyzed data.

    • Goal: Inductive theory generation.
    • Method: Constant comparative analysis during data collection (interviews, observation).
  • Ethnography: Studies the culture and social organization of a group in their natural setting.

    • Goal: To create a rich, holistic description of a cultural group.
    • Method: Participant observation, immersion.
  • Case Study: In-depth investigation of a single "case" (e.g., a patient, a program, an organization).

    • Goal: To gain deep understanding of a complex issue in its real-world context.

High-Yield: Unlike quantitative studies that seek generalizability, qualitative research uses purposive sampling to select information-rich cases that illuminate the research question.

Data Gathering - Talk, Watch, Analyze

  • Interviews: One-on-one conversations to explore personal experiences in-depth.

    • Types: Unstructured (conversational) vs. Semi-structured (guided questions).
    • Best for: Sensitive topics, detailed individual perspectives.
  • Focus Groups: Small group discussions (typically 6-10 people) led by a moderator.

    • Purpose: Gathers collective views, explores group norms and social dynamics.
    • ⚠️ Pitfall: Risk of "groupthink" where dominant personalities can sway the discussion.
  • Observation (Ethnography): Researcher watches & records behavior in a natural setting.

    • Key challenge: Hawthorne effect (participants alter behavior because they are being watched).

Data Saturation: The key principle where data collection continues until no new themes or information emerge from participants. This signals an adequate sample size.

Trustworthiness - Is It Legit?

  • Credibility: Confidence in the truth of the findings.

    • Quantitative parallel: Internal Validity.
    • Achieved via prolonged engagement with participants & triangulation.
  • Transferability: Results can be applied to other contexts/settings.

    • Quantitative parallel: External Validity.
    • Requires a "thick description" of the study context.
  • Dependability: Findings are consistent and repeatable.

    • Quantitative parallel: Reliability.
    • Ensured by an "audit trail" (detailed process documentation).
  • Confirmability: Results are shaped by subjects, not researcher bias.

    • Quantitative parallel: Objectivity.

Triangulation-using multiple data sources, methods, or investigators to corroborate findings-is a cornerstone for establishing credibility.

High‑Yield Points - ⚡ Biggest Takeaways

  • Qualitative studies explore the "why" and "how" of human experience, not causality or incidence.
  • Methods include in-depth interviews, focus groups, and observation to gather rich, non-numerical data.
  • Sampling is purposive, not random, selecting participants who offer deep insights into the research question.
  • Data analysis is thematic, identifying recurring patterns until data saturation is reached.
  • Key designs: phenomenology (lived experience), grounded theory (developing new theories), ethnography (cultural patterns).

Practice Questions: Qualitative study designs

Test your understanding with these related questions

A 79-year-old male presents to your office for his annual flu shot. On physical exam you note several linear bruises on his back. Upon further questioning he denies abuse from his daughter and son-in-law, who live in the same house. The patient states he does not want this information shared with anyone. What is the most appropriate next step, paired with its justification?

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Flashcards: Qualitative study designs

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Accuracy may also be referred to as _____

TAP TO REVEAL ANSWER

Accuracy may also be referred to as _____

validity

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Qualitative study designs | Study Design - OnCourse NEET-PG