Sampling methods

Sampling methods

Published January 10, 2026

Sampling methods

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Sampling Fundamentals - The Right Slice

  • Population (N): The entire group a study aims to understand.
  • Sample (n): A representative subset of the population from which data is collected.
    • The goal is to make inferences about the population.
  • Sampling Frame: The specific list of individuals from which the sample is drawn (e.g., a clinic's patient list).
  • Sampling Bias: A systematic error where the sample is not representative of the population, threatening the study's external validity.

Population, Sampling Method, and Sample Relationship

Generalizability (External Validity): The degree to which findings can be applied to the broader population. This is highly dependent on how well the sample represents the population.

Probability Sampling - Truly Random Acts

Ensures every member of the population has a known, non-zero chance of being selected, minimizing selection bias. Essential for generalizability (external validity).

  • Simple Random Sampling (SRS)

    • Every individual has an equal chance of selection.
    • Like a lottery; requires a full population list (sampling frame).
  • Systematic Sampling

    • Select individuals at a regular interval (every k-th person) from a list after a random start.
    • Efficient, but can be biased if the list has a periodic pattern.
  • Stratified Sampling

    • Divide population into homogeneous subgroups (strata), e.g., by age or race.
    • Perform SRS within each stratum.
    • Guarantees representation of key subgroups.
  • Cluster Sampling

    • Divide population into heterogeneous groups (clusters), e.g., hospitals or zip codes.
    • Randomly select entire clusters to sample.
    • 📌 Mnemonic: "Clusters are mini-populations."

⭐ Stratified sampling increases precision and ensures minority subgroups are adequately represented, boosting statistical power for subgroup analyses.

Non-Probability Sampling - Conveniently Biased

Selection isn't random; it relies on the researcher's judgment or convenience. This introduces selection bias, limiting the generalizability of findings to the broader population.

  • Types of Non-Probability Sampling:
    • Convenience Sampling: Choosing easily accessible subjects (e.g., patients in a single clinic). Very prone to selection bias.
    • Quota Sampling: Filling pre-set quotas for subgroups (e.g., 50 men, 50 women) in a non-random way.
    • Purposive (Judgmental) Sampling: Researcher handpicks subjects based on specific criteria or expertise.
    • Snowball Sampling: Participants recruit other eligible participants. Useful for hard-to-reach or hidden populations.

Sampling Methods: Probability vs. Non-Probability

⭐ Key limitation: Because the sample is not representative, findings from non-probability sampling cannot be generalized to the entire population. The study has low external validity.

Sampling Biases - Dodging Disasters

  • Selection Bias: Sample is not representative of the target population, limiting external validity.
    • Ascertainment Bias: Nonrandom sampling creates a skewed sample (e.g., using only hospitalized patients).
    • Nonresponse Bias: Participants differ significantly from non-participants.
    • Berkson Bias: Hospital-based samples show higher disease prevalence vs. general population.
    • Healthy Worker Effect: Working populations are healthier than the general population.

Neyman (Prevalence-Incidence) Bias: In case-control studies, missing severe or rapidly fatal cases leads to a non-representative sample.

High‑Yield Points - ⚡ Biggest Takeaways

  • Random sampling is crucial for generalizability (external validity), allowing inferences about a larger population.
  • Stratified sampling ensures specific subgroups are adequately represented, improving precision for those groups.
  • Cluster sampling randomly selects natural groups (e.g., hospital wards), offering convenience but with lower precision.
  • Convenience sampling is highly susceptible to selection bias, severely limiting external validity.
  • Random sampling minimizes selection bias; randomization in trials minimizes confounding.

Practice Questions: Sampling methods

Test your understanding with these related questions

A research team develops a new monoclonal antibody checkpoint inhibitor for advanced melanoma that has shown promise in animal studies as well as high efficacy and low toxicity in early phase human clinical trials. The research team would now like to compare this drug to existing standard of care immunotherapy for advanced melanoma. The research team decides to conduct a non-randomized study where the novel drug will be offered to patients who are deemed to be at risk for toxicity with the current standard of care immunotherapy, while patients without such risk factors will receive the standard treatment. Which of the following best describes the level of evidence that this study can offer?

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Flashcards: Sampling methods

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Which type of conditioning usually deals with voluntary responses? _____

TAP TO REVEAL ANSWER

Which type of conditioning usually deals with voluntary responses? _____

Operant conditioning

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